Tuesday, 1 May 2012

Fashion Targets Breast Cancer Campaign

This Monday was the launch of Fashion Targets Breast Cancer Campaign. This year’s collection has taken on a patriotic British theme. We have some amazing British brands on board including M&S, Debenhams, Topshop, River Island and Laura Ashley. Each item carries a minimum 30% donation to Breakthrough Breast Cancer’s life-saving work. By rallying together in style, buying the products and helping to raise vital funds we can make a difference to people affected by the disease.
There are lots of different elements to the campaign this year as detailed below.
Fashion Products
Here’s the link to this year’s Fashion Targets Breast Cancer lookbook which details all of the products in our collection this year and the details of where they can be brought.
FTBC launches on 30th April. It’s the UK’s biggest charity fashion campaign and helps to raise money for pioneering charity Breakthrough Breast Cancer.
FTBC 2012 has three trends –Rainbow Fields, Royal Affair and Postcard Promenade – channelling iconic British past times and letting women chose the way they wear their support.

My favourite in the look book is the red Coast dress, very Victoria Beckham!
So come on and get involved, I am off to the shops!

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