Monday, 3 June 2013

Breakthrough Breast Cancer

Breakthrough Breast Cancer has teamed up with Penguin and WHSmith to launch the new and exciting Read Pink. Make a Difference campaign. 

Each of the Read Pink titles carry a 50p donation to Breakthrough’s life-saving work and, with holiday season around the corner, there’s no better time to get involved in Read Pink. Make a Difference as WHSmith is offering a "buy one get one half price" promotion on the titles.

Kath Abrahams, Director of Fundraising at Breakthrough Breast Cancer, said: "We are thrilled to be working alongside Penguin and WHSmith. This is a fantastic opportunity for these much-loved companies to join us in making a difference to the lives of the 50,000 women diagnosed with breast cancer each year in the UK. With their support, we can work to create a world freed from breast cancer."

Catherine Alliott, author of number one bestsellers including A Rural Affair and One Day in May, said: "I'm delighted to be part of the team of authors involved in supporting Breakthrough Breast Cancer. This amazing charity works tirelessly to promote early detection of the disease, research new treatments and provide the best care possible for patients. It needs all the help it can get to fight back.”

Throughout the eight-week campaign we’re encouraging you to head down to your high street and pick up one of the selected women’s fiction books by bestselling authors including Marian Keyes, Sue Townsend and Jojo Moyes.

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